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DPA Appoints North America Chief
Jan 6, 2019 4:46 AM
By Rapaport News
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RAPAPORT... The Diamond Producers Association (DPA) has appointed former Van
Cleef & Arpels marketing executive Kristina Buckley Kayel as managing
director for North America.
Buckley Kayel will be in charge of developing and
implementing the DPA’s consumer-marketing and communications strategy,
beginning February 4, the organization said Thursday. Reporting to CEO
Jean-Marc Lieberherr, she will focus on the group’s flagship marketing
platform, “Real is Rare. Real is a Diamond,” and represent the DPA at
organizations across North America.
Buckley Kayel has been head of marketing and
communications for the Americas at Van Cleef & Arpels for 10 years. She
previously worked at other luxury brands, including Salvatore Ferragamo and Baccarat.
“Kristina’s experience in the fine-jewelry sector, along
with her comprehensive communications expertise, business acumen and
creativity, gives her a unique industry perspective,” Lieberherr said. “We are
excited to have her join the Diamond Producers Association and work with us to
strengthen and build upon our mission in the US.”
Image: Kristina Buckley Kayel. (DPA)
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Tags:
Baccarat, consumer marketing, Dpa, Jean-Marc Lieberherr, Kristina Buckley Kayel, marketing, North America, Rapaport News, Real is Rare Real is a Diamond, Salvatore Ferragamo, US, Van Cleef & Arpels
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