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RAPAPORT... Citizen Watch Company signed Victoria Azarenka, the No.1 player on the Women's Tennis Association (WTA) Tour, as the company's newest international brand ambassador for the ''Citizen Eco-Drive Unstoppable'' media campaign. The multi-year agreement with Azarenka covers marketing for North and South America, the U.K., Oceania and Asia. The eco-drive campaign will break in the fourth quarter for print, television, digital and in-store platforms.  Azarenka (left side of photo) was chosen for the Citizen Eco-Drive Unstoppable campaign due to her determination, acumen and style as well as her on-court accomplishments. Jeffrey Cohen (pictured), the president of Citizen Watch Company of America, said, "Vika stands out as a leader of this new generation of athletes. Not only is she a proven champion in her sport, but she is also an upcoming fashion icon as well as a powerful and savvy businessperson. As we look to the future, it is Vika's unstoppable drive that makes her the perfect Citizen Eco-Drive brand ambassador for our young consumers who relate both to her drive and her full range of talents." Azarenka enters this year's U.S. Open as the top seed after winning two Olympic medals for her native Belarus in London. She joins a group of Citizen Eco-Drive brand ambassadors including Eli Manning of the New York Giants, tennis champ Kim Clijsters, Daytona 500 champ Matt Kenseth, golf pro Paula Creamer, the Toronto Maple Leaf's captain Dion Phaneuf and cricket star Kevin Pietersen. "I am delighted to join the team of international Citizen Eco-Drive Brand Ambassadors,'' said Azarenka. ''I admire Citizen's commitment to the international sport of tennis as a sponsor of this hard-court Grand Slam event for two decades. I also admire Citizen's watches. Citizen's wide range of watch designs means that I can always find something to fit the moment whether sporty or dressy; and their commitment to the environment with their Eco-Drive light-powered technology makes me feel good when I wear them."
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