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RAPAPORT... Jewelry designer Fana added a retail jewelry portal to its website to bolster sales training, product details and marketing resources. The portal enables individual associates to track their performance and earn incentives through the brand. “One of the most important members in Fana’s team is the sales associate, who is our ambassador in the stores,” said Vik Jain, the co-owner at Fana. “We feel it is vital to give our retail associates the tools and information which enable them to educate the client about the workmanship and design influence of each Fana engagement ring. In today’s information-driven market, bridal customers demand their salesperson be well educated in the product, the designer and market trends. The portal training allows us to keep the Fana brand and product message consistent at the counter.” Fana retail associates may register for the portal at fanajewelry.com and browse product presentations and training questions. Jewelers who sell the Fana line can use the new portal to access the brand's logos, product images and advertisements. In addition, they will be able to order catalogs, posters and other retail support material.
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