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RAPAPORT... Pure Gold Jewellers was named the "Best Consumer Friendly Retailer" for the gold jewelry retail category by the Department of Economic Development in the United Arab Emirates. The retailer garnered the highest rating across the seven retail categories measured in the annual Consumer Friendliness Index, which also included electronics, hypermarkets, furniture, retail, coffee shops and automotive dealers.
Firoz Merchant, the founder and chairman of Pure Gold Jewellers, said, "Consumer Friendliness Index is a great government initiative to improve customer satisfaction levels and raise consumer confidence in Dubai's retail offerings. It is an honor to receive the award. I strongly believe customers are the focal point of any business, and therefore providing great customer service is part of our business philosophy. The index is a reliable benchmark for retail and hospitality businesses to work toward achieving the highest degree of customer satisfaction. We will continuously strive towards improving our processes and services to ensure the best experience for our customers." The index began tracking customer service in 2012 and added gold jewelry retail this year. Recently, Pure Gold Jewellers won the "Best Service Performance Brand" from the Dubai Service Excellence Scheme.
The index rated Fono and Jumbo as the best for electronics, Hyper Panda for the hypermarket category, Ikea for furniture, MH Alshaya for retail, the Dome Café for coffee shops and Al Nabooda for automobiles.
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