RAPAPORT... Indian E-commerce giant Flipkart has partnered with Malabar Gold and Diamonds for the retailer’s inaugural online marketplace, according to a statement from Flipkart.
Coming just ahead of the Diwali festival, the site lists more that 1,300 designs of gold, diamond and platinum jewelry. Flipkart is India’s largest e-commerce website.
"We are excited to partner with Malabar Gold and Diamonds to launch their festive range'' said Rishi Vasudev, Flipkart’s vice president, fashion, said in the statement.
“In India, jewelry forms a very important part of every Indian's shopping list during festive season. With this launch, we will be offering our customers a whole new range of precious jewelry to shop from.”
Flipkart delivers 5 million shipments monthly—books, electronics, makeup, and clothing—to 18 million registered users in 150 cities, and its cash-on-delivery model made e-commerce more viable in India, according to Bloomberg News.
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