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CIBJO Panel to Discuss Marketing to Millennials

Aug 31, 2016 10:44 AM   By Rapaport News
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RAPAPORT... The World Jewellery Confederation (CIBJO) and Fiera di Vicenza will hold a seminar on marketing to millennials at the VICENZAORO show in Italy in September.

Speakers at the panel discussion will include Jean-Marc Lieberherr, chief executive of the Diamond Producers Association; Costantino Papadimitriou, senior VP of brand strategy and innovation at Forevermark; Roberto Coin, owner of the jewelry brand that bears his name; and Ella Goldner, global strategy director at IPG Mediabrands, an advertising and marketing agency in London.

Entitled “Marketing to the Millennials: Meeting the Expectations of the Next Great Consumer Generation,” the event is scheduled for September 4 at VICENZAORO, the gold and jewelry fair organized by Fiera di Vicenza. The show will run from September 3 to 7 in Vicenza, featuring 1,300 brands from 35 countries.

The panel will be moderated by Steven Benson, a jewelry industry journalist and CIBJO’s director of communication.
Tags: advertising, at IPG Mediabrands, CIBJO, Costantino Papadimitriou, Fiera di Vicenza, Forevermark, marketing, Millennials, Rapaport News, Roberto Coin, shows, Steven Benson, the Diamond Producers Association, trade fairs, Vicenzaoro, World Jewellery Confederation
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