News

Advanced Search

Chow Tai Fook Tests Lab-Grown Brand

Oct 19, 2021 10:02 AM   By Joshua Freedman
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share


RAPAPORT... 
Hong Kong-based retailer Chow Tai Fook is trialing a line of lab-grown diamond jewelry, indicating a move away from its stated strategy of sticking to natural goods.

The brand, called Cama, launched recently on Tmall, a Chinese business-to-consumer (B2C) site, according to a report on a Chinese website that traced the company back to Chow Tai Fook. A spokesperson for Chow Tai Fook confirmed to Rapaport News Tuesday that it owned Cama and that it was a lab-grown brand.

In a 2018 interview with Rapaport News, Chow Tai Fook managing director Kent Wong said the company had no intention of entering the synthetics sector because, at the time, it didn’t see a market for the category.

“Chow Tai Fook fully supports the natural-diamond industry as always and sells only natural diamonds,” the spokesperson said this week. “From time to time, the group conducts research projects on emerging industry trends or technology to ensure the group stays ahead of the curve.”

Image: A Chow Tai Fook store in China. (Chow Tai Fook)
Tags: Cama, Chow Tai Fook, e-commerce, Jewelry, Joshua Freedman, Kent Wong, lab-grown, lab-grown diamonds, retail, Synthetic diamonds, Synthetics, tmall
Similar Articles
Birks 140Birks Sales, Profit Back on Track
Nov 23, 2021
Sales at Canada-based jewelry retailer Birks Group soared and the company returned to profitability in the first
NRF October 140US Retail Sales Jump as Holidays Start Early
Nov 17, 2021
US retail sales rose in October as consumers began holiday shopping earlier to avoid shortages amid supply-chain disruptions,
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2021 by Rapaport USA Inc. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are registered TradeMarks.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.