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RAPAPORT... UBM India's jewelry portfolio of shows added a business-to-consumer (B2C) event ''I Love Jewellery'' to be scheduled in October, a week before Diwali, in order to cater to jewelers in Chennai and surrounding cities. Given its timing before the festive season, the B2C event will focus on high-end jewelry, watches and other products. UBM anticipates the show will attract more than 200 exhibitors and between 20,000 and 30,000 visitors. Jayantilal J. Challani, the president of the Madras Jewellers and Diamond Merchant's Association (MJDMA), said, "The idea behind B2C is to benefit the end-users by making available all varieties and latest design under one roof at an affordable price. Chennai will become the hub of B2C jewelry exhibition as it is for the Gem & Jewellery India International Exhibition." Kranti Nagvekar, the group director of UBM India, added, "It is indeed a great opportunity for the residents of Chennai to come, see and be a part of the Chennai B2C fair, organized by MJDMA and UBM India. The association between MJDMA and UBM India has been really fruitful and we would like to thank all the office bearers of MJDMA who have untiringly been with us and supported us everywhere."
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