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De Beers Re-Opens Hong Kong and Macau Stores
Aug 6, 2013 3:52 PM
By Sandra Mardenfeld
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RAPAPORT... De Beers Diamond Jewellers announced the re-opening of its Hong Kong and Macau stores following renovations. The refurbished stores feature De Beers' "The Jeweller of Light" concept, which utilizes a blend of glass and light to showcase the company's products. Each store also features a De Beers Iris, proprietary technology that allows clients to view diamonds as experts do.
Greater China is considered a key region for De Beers. Following recent openings in Mainland China, the company said the reopening of its Hong Kong and Macau stores reflects De Beers' success as a global destination for diamond jewelry lovers and connoisseurs.
The stores are De Beers Landmark Hong Kong off of Des Voeux Road Central in Hong Kong and De Beers Macau, The Shoppes at Four Seasons on the Cotal Strip Taipa in Macau.
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Tags:
De Beers, diamond, Hong Kong, Iris, Jewelry, macau, Sandra Mardenfeld, The Shoppes at Four Seasons
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