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RAPAPORT...
UBM Asia updated its mobile buyer guide app for attendees of the upcoming Hong Kong Jewellery & Gem Fair 2014 that is scheduled for June 22 to 19, 2014. The mobile buyer guide app is presented by the show's official trade portal, JewelleryNetAsia, and sponsored by the Antwerp World Diamond Centre (AWDC).
The app was first launched in 2013 to enable an interactive exhibitor list along with floor plans and the personalization tools. "The mobile buyer guide has proved to be a great support to show visitors. Users really appreciate the option to create their personal fair schedule with exhibitors and events they do not want to miss. We concentrated on popular functions and optimized the app's offline and online functionalities, so that also international attendees can benefit without incurring roaming costs," said Jerome Hainz, the director of ebusiness for UBM Asia. AWDC sponsored the 2014 mobile buyer guide as organizer of the Antwerp Diamond Pavilions at both the June and upcoming September Hong Kong jewelry shows. Access the app through this link: http://www.jewellerynetasia.com.
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