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Pure Gold Debuts Arianna in Paris

Aug 15, 2014 11:14 AM   By Nirali Sheth
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RAPAPORT... The Pure Gold Group expanded its reach into Europe and opened a new luxury multi-brand jewelry boutique in Paris under the name Arianna. The boutique concept was launched in 2013, with the first Arianna in Dubai. The Paris outlet is located at The Peninsula Hotel and features jewelry and accessories designed inhouse as well as by noted brands such as Gucci, Roberto Coin, Moraglione, Annamaria Cammilli and Leo Pizzo.arianna paris

The designs featured in Arianna boutiques are a tribute to the world of gems, offering masterpieces and heirlooms for their customers along with high-end designer watches, according to Pure Gold Group.

Karim Merchant, Pure Gold's CEO, said, “Paris, with its long history as a place to discover culture and art, the finest and the most elegant of fashions, is the perfect setting for Arianna’s entry to Europe.”  Merchant plans to “expand the Arianna boutique concept to other fashion capitals of the world.”
Tags: Arianna, boutique, Jewelry, Nirali Sheth, paris, pure gold
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