RAPAPORT... Zalemark will debut its Crayola Fine Jewelry collection during the JCK show in Las Vegas. The line features jewelry designed by Steven Zale using unique Crayola colors in each piece.
“We are proud to team up with Crayola to feature the colors of Crayola in this new line and to give the industry a new color standard when it comes to gemstones, crystals and color in the jewelry industry. The line is colorful, playful and elegant,” said Zale, the company's CEO and designer.
Zalemark will showcase the entire collection at its booth in the Prestige Promenade at JCK. A preview of the collection will take place at an invitation only event in Los Angeles on May 14.
Warren Schorr, Crayola's vice president of business development and global licensing, said, "This new line celebrates the deep connection and emotion people have with color and we are confident it will resonate with people everywhere."
The Zalemark jewelry line compliments Crayola's recently launched clothing line at Bloomingdales department store.
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