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Veteran Diamond Marketer Joins Macy’s

Aug 21, 2016 9:08 AM   By Rapaport News
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RAPAPORT... Macy’s hired former De Beers and Zales marketer Richard Lennox as the department-store chain’s chief marketing officer, effective September 15.

The move comes after Macy’s announced plans to improve the quality of the jewelry it offers and improve its staff’s selling skills amid declining group sales.

Lennox (pictured) headed the De Beers account for marketing firm J. Walter Thompson, where he was a senior-level executive and strategist from 1992 to 2009. He led a team that developed De Beers iconic “A Diamond is Forever” marketing campaign.

He was also executive vice-president and chief marketing and ecommerce officer at Zale Corporation for five years, leaving in 2014 when the retailer was acquired by Signet Jewelers. After that he was senior VP and chief marketing officer of Toys "R" Us.

Lennox will report to Macy's president Jeff Gennette and join the company's executive committee.
Tags: A Diamond is Forever, De Beers, department-store, J. Walter Thompson, Jewelry, Macy’s, marketing, Rapaport News, retail, Richard Lennox, Signet Jewelers, Toys "R" Us, Zale Corporation, zales
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