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Helzberg Diamonds Gets New Marketing Head
Mar 4, 2018 4:36 AM
By Rapaport News
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RAPAPORT... Helzberg Diamonds has appointed Ellen Junger as chief marketing
officer, and named Carmichael Lynch as its new ad agency of record.
Junger was previously chief customer and marketing officer
for Payless ShoeSource. She has also worked for Hallmark Cards, including as chief marketing officer of Hallmark Canada, according to a statement on Carmichael’s website.
“Ellen brings a wealth of experience in retail, and will help
lead Helzberg Diamonds into the next generation of innovation for the brand,”
said Helzberg Diamonds CEO Beryl Raff.
Bringing aboard Junger and Carmichael Lynch is part of
Helzberg’s new marketing strategy, which includes developing its customer
messaging and communication methods.
“As we evolve the Helzberg Diamonds brand, we’re looking to
disrupt the sea of sameness in the jewelry industry, while sharing our ‘I Am
Loved’ narrative in new ways,” Raff continued.
Carmichael Lynch will attend to the creative,
social, design, influencer and analytics aspects of the jeweler’s business.
Image: Alphama
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Tags:
Becky Higgins, Berkshire Hathaway, Beryl Raff, Carmichael Lynch, Ellen Junger, Hallmark Cards, Helzberg Diamonds, I Am Loved, Jan Steck, Payless ShoeSource, Rapaport News, warren buffet
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