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Amazon Applies for Jewelry-Line Trademark
Sep 26, 2018 7:00 AM
By Rapaport News
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RAPAPORT... Online-shopping titan Amazon has filed a trademark application that may
indicate it is planning to create its own private-label jewelry collection.
“For Keeps by Amazon,” which was filed at the US Patent and
Trademark Office last week, is for “online retail sales of jewelry, namely
precious metals and their alloys and goods in precious metals or coated
therewith,” according to the filing.
Amazon sells a wide variety of items on its site, from books
and clothing to bicycles and baby supplies. The e-tailer already sells jewelry
from a number of vendors, as well as its own Amazon Collection, a range of
lower- to mid-value pieces.
Many luxury-jewelry retailers have yet to venture into the
online marketplace. A new line could help Amazon compete with the rise of
luxury e-commerce platforms gaining in popularity, including Net-a-Porter and
Farfetch, which recently went public with an $885 million initial public
offering (IPO).
Shares in luxury-jewelry retailer Signet, which owns Kay
Jewelers and Jared, among other brands, fell 2.6% after reports of the trademark filing, Seeking Alpha reported.
Correction, October 4, 2018: Amazon filed a trademark application, not a patent application, as was incorrectly stated in an earlier version of this article.
Image: Amazon shipping box.
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Tags:
Amazon, Amazon Collection, Farfetch, For Keeps by Amazon, Jared, Kay Jewelers, net-a-porter, private-label jewelry, Rapaport News, Signet
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