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Press Release: Earlier this month, Kristall Production Corporation launched a new English version of the corporate website www.kristallsmolensk.com.
As i announced, a new ecommerce feature was planned to be an integral part of the resource. The online polished diamonds store is now available to offer the opportunity of making online purchases of polished diamonds certified by major international gemological laboratories.
One may enter the store as a guest, or register to browse through its inventory, check the availability and prices in a user-friendly environment and a wide choice of goods. The search is performed according to simple diamond criteria, including shape, weight, color and clarity. Besides, one may choose the stone by the gemological laboratory that has performed its grading.
The online store offers best-quality certified loose “Russian Make” polished diamonds at competitive prices, including a number of additional consumer services. Kristall recently launched its new website, receiving heavy traffic within the first week.
“Our aim was to launch the website with the focus on the international audience and the response we are getting proves it was indeed the right thing to do,” said Nikolay Afanasyev, the deputy director general for marketing and sales of Smolensk Kristall.
The website comes as part of the company’s updated concept of international market positioning.
About Kristall
Kristall Production Corporation, the largest polished diamonds manufacturer in Russia and in the whole Europe, was established more than 50 years ago. It is the first and sole De Beers sightholder in the country. The company is the premier source of premium-class diamonds with access to the world's major rough producers. The company's high-skilled craftsmen produce perfectly cut traditional and fancy-cut top-quality polished diamonds. The mission of Kristall Production Corporation is to reveal the genuine beauty of a natural diamond, turning it into a polished stone of the ideal Russian Make, a symbol of perfection, love and prosperity.
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