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RAPAPORT... Frederick Goldman Inc. partnered with integrated marketing firm ion+radarworks to create an online presence for the ArtCarved and TRITON jewelry brands. Frederick Goldman enlisted ion+radarworks to develop individualized social media strategies for the brands that are meant to engage consumers with content that focuses on experiences, community and personalization.
“We thoroughly understand that the marketing landscape has changed immensely and we will continue to change with it. As thought leaders ourselves, we look forward to this tremendous opportunity to explore new and emerging media,” said Robin Ettinger, the chief marketing officer for Frederick Goldman. “The ion+radarworks agency brings groundbreaking ideas and proven results to everything they do. Their experience working with fashion, beauty, as well as technology brands will give us a fresh perspective on social and digital marketing.” For ArtCarved, the marketing firm will focus on establishing campaigns across Facebook, Instagram and Pinterest, while it will launch a brand new presence for TRITON on both Facebook and Instagram.
David Henderson, the executive vice president for ion+radarworks, said, “Partnering with Frederick Goldman on the development of integrated campaigns for ArtCarved and TRITON is a particularly exciting opportunity for our organization. Through a mix of story-led social content, retail and influencer marketing, we will be able to engage and appeal to consumers shopping for their engagement rings and wedding bands.”
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