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RAPAPORT... American Gem Society (AGS) and AGS Laboratories appointed the Luxury Brand Group to serve its public relations and brand development needs. The Luxury Brand Group will work with AGS to build brand awareness with key consumer and trade targets through strategic public relations initiatives.
"American Gem Society is thrilled to begin our partnership with Luxury Brand Group and excited to move forward with the next step in our growth," said AGS' CEO and executive director, Ruth Batson. “We and Luxury Brand Group have known and worked alongside one another for many years now. They were the natural selection when considering an agency that would properly tell our history, cultivate our motives, and dispatch our new initiatives.” Frank Proctor, the president and CEO of Luxury Brand Group, said, "We are looking forward to working with the talented team at American Gem Society. We have worked in conjunction with the organization many times throughout the years and have continued to sustain an incredible relationship. We value the efforts of American Gem Society and feel that we understand its messaging, its ideals, and its target. The days to come will be a new and exciting journey for the society – we are eager to assist in their development.”
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