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CIBJO Panel to Discuss Marketing to Millennials
Aug 31, 2016 10:44 AM
By Rapaport News
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RAPAPORT... The World Jewellery Confederation (CIBJO) and Fiera di
Vicenza will hold a seminar on marketing to millennials at the VICENZAORO show
in Italy in September.
Speakers at the panel discussion will include Jean-Marc
Lieberherr, chief executive of the Diamond Producers Association; Costantino
Papadimitriou, senior VP of brand strategy and innovation at Forevermark;
Roberto Coin, owner of the jewelry brand that bears his name; and Ella Goldner,
global strategy director at IPG Mediabrands, an advertising and marketing
agency in London.
Entitled “Marketing to the Millennials: Meeting the
Expectations of the Next Great Consumer Generation,” the event is scheduled for
September 4 at VICENZAORO, the gold and jewelry fair organized by Fiera di
Vicenza. The show will run from September 3 to 7 in Vicenza, featuring 1,300
brands from 35 countries.
The panel will be moderated by Steven Benson, a jewelry industry
journalist and CIBJO’s director of communication. |
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Tags:
advertising, at IPG Mediabrands, CIBJO, Costantino Papadimitriou, Fiera di Vicenza, Forevermark, marketing, Millennials, Rapaport News, Roberto Coin, shows, Steven Benson, the Diamond Producers Association, trade fairs, Vicenzaoro, World Jewellery Confederation
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