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Forevermark store Gaborone
Forevermark to Rebrand with De Beers Name
Forevermark will change its name to De Beers Forevermark, enabling the retail brand to capitalize on the miner’s reputation
News May 18, 2021 Joshua Freedman
Looking at polished diamond through loupe at Almod
De Beers Aims for Full Traceability by 2030
De Beers has pledged to provide the origin and impact of all its diamonds by 2030 as part of a plethora of sustainability
News Nov 30, 2020 Rapaport News
Interior establishing shot of Forevermark Store in
Forevermark to Make Greater Use of De Beers Name
De Beers will associate its corporate identity more closely with Forevermark, enabling the diamond-jewelry brand to benefit
News Nov 24, 2020 Rapaport News
De Beers rough at De Beers Jewellers
De Beers Reshuffles Branding, Corporate Units
De Beers has combined two of its London-based divisions into a new unit focused on consumer brands and social
News Nov 17, 2020 Rapaport News
Celine Assimon new 150
Ex-De Grisogono CEO to Head De Beers Jewellers
De Beers Jewellers has appointed Céline Assimon as CEO, succeeding François Delage, who will step down after
News Aug 25, 2020 Rapaport News
De Beers
De Beers Launches Provenance Program
De Beers will allow its sightholders to disclose source information on diamonds they purchase from the company, after
News Apr 01, 2019 Rapaport News
De Beers Veneita
Higher Costs Hit De Beers Profit
De Beers’ earnings fell in 2018 due to the costs of new initiatives such as its Lightbox synthetics business. Underlying
News Feb 21, 2019 Rapaport News
Sorting at DTC Botswana
De Beers Green-Lights Disclosure-Rule Changes
De Beers has approved plans to allow sightholders to refer to its goods as “DTC diamonds,” a company spokesperson confirmed with
News Jan 08, 2019 Joshua Freedman
De Beers sight box
De Beers Ready to Relax Its Provenance Rules
De Beers is planning to loosen its source-disclosure restrictions for sightholders following requests for increased transparency, Rapaport News
News Dec 13, 2018 Joshua Freedman
De Beers Jewellers
Correction: De Beers Jewellers
An article entitled “De Beers Jewellers Sees Sales Drop” — published on Diamonds.net and the NewsBrief on Wednesday, October
News Oct 14, 2018 Rapaport News
De Beers
De Beers Retail Unit Drops ‘Diamond’ from Name
De Beers has renamed its retail chain De Beers Jewellers “to reflect the public brand identity already
News Jun 21, 2018 Joshua Freedman
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