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Brilliant Earth showroom
Brilliant Earth Pulls Ad After Blue Nile Complaint
Brilliant Earth has removed a promotion from its advertising material after rival Blue Nile lodged a challenge
News May 01, 2022 Joshua Freedman
Sam Broekema
Only Natural Diamonds Names First Editor
The Natural Diamond Council (NDC) has appointed Sam Broekema as editor in chief of Only Natural Diamonds, the
News Feb 27, 2022 Rapaport News
Stephen Lussier
De Beers Brand Guru Stephen Lussier to Step Down
Stephen Lussier, one of De Beers’ most recognizable and influential figures, will stand down from his role
News Jan 20, 2022 Rapaport News
Team Podcast
Podcast: With Special Guest David Kellie
If there are two different camps in the diamond and jewelry trade, David Kellie is in the proactive one.
News Dec 28, 2021 Rapaport News
NDC 140
Lorraine Schwartz Designer Program Expands
The Natural Diamond Council (NDC) and celebrity jeweler Lorraine Schwartz have chosen a second batch of designers
News Oct 18, 2021 Rapaport News
Gem Award Lussier 140
GEM Awards Honor De Beers Executive
Jewelers of America (JA) will present its 2022 GEM Award for Lifetime Achievement to Stephen Lussier in recognition
News Oct 03, 2021 Rapaport News
NDC Assure 140
Diamond Verification Program Broadens Scope
The Natural Diamond Council (NDC) has expanded its Assure verification program to include diamond-set jewelry.The new
News Sep 29, 2021 Rapaport News
NDC Ana de Armas  140
New Ana de Armas Diamond Ad Drops
The Natural Diamond Council (NDC) has released a new campaign featuring Ana de Armas, its second starring
News Sep 12, 2021 Rapaport News
David Kellie magazine 140
Sustainability: The Full Picture
For consumers and media alike, the concept of sustainability is a hot topic, and rightly so. But the
News Aug 25, 2021 David Kellie
NDC Thank you campaign
Diamond Sector Says ‘Thank You’ to Consumers
A new consumer campaign by the Natural Diamond Council (NDC) and the Responsible Jewellery Council (RJC) is emphasizing
News Aug 19, 2021 Rapaport News
RapMag Cover Story July2021
The Recovery: Next on the Horizon
Having adjusted to the major changes that occurred in 2020, the diamond trade is in an unusual position this year.
Features Jul 20, 2021 Avi Krawitz
RapMag July2021 Banner
The Road to Recovery
There is a buoyancy about the diamond market that has surprised many at the halfway point of the year.
Features Jul 06, 2021 Avi Krawitz
Field Notes
Make Marketing a Collective Effort
After a year and a half as head of the Natural Diamond Council (NDC), most in the industry know David
Analysis Jul 01, 2021 Avi Krawitz
NDC 2021 Collection
New Ana De Armas Ad Spotlights Diamond Trends
The Natural Diamond Council (NDC) has signed actress Ana de Armas to be its global ambassador for the
News Jun 28, 2021 Rapaport News
Limpopo Venetia Reserve
Amplify Our Environmental Message
When Pandora announced that it was moving to synthetics because the segment aligned with its sustainability goals,
Analysis Jun 24, 2021 Avi Krawitz
Chow Tai Fook store Chengdu China
Natural Diamond Council Seals China Partnership
The Natural Diamond Council (NDC) has teamed up with Chow Tai Fook to promote mined stones in China,
News May 20, 2021 Rapaport News
Pandora Brilliance
Natural-Diamond Trade Hits Back at Pandora
Leading trade organizations have lashed out at Pandora’s recent statements about lab-grown stones, claiming the retailer
News May 09, 2021 Rapaport News
DPA rough polished
Watchdog Warns Diamond Council over Ads
A US advertising regulator has rebuked the Natural Diamond Council (NDC) over its environmental claims following a complaint
News Apr 22, 2021 Rapaport News
NDC ACDC 140
Ekati Mine Owners Join Natural Diamond Council
Arctic Canadian Diamond Company (ACDC) has become a member of the Natural Diamond Council (NDC) in an effort to promote
News Apr 20, 2021 Rapaport News
Diamond Foundry
Diamond Foundry Gets Warning over Ads
An advertising watchdog has urged Diamond Foundry to amend its marketing, claiming that some of its language could
News Apr 01, 2021 Joshua Freedman
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