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RAPAPORT... Crossworks Manufacturing developed a hearts and arrows ideal cushion cut to meet increased demand in the marketplace. Through its partnership with the De Beers Forevermark brand, Crossworks will offer this new cut exclusively to Forevermark Jewelers for use in Center of My Universe™ (watch video) designs, a product concept it is preparing to launch. “We have seen increasing demand for cushions and we felt that an ideal cut hearts and arrows cushion would meet the needs of the market,” said Dylan Dix, the group executive of Crossworks Manufacturing. “Crossworks is known for its ability in producing hearts and arrows diamonds that maximize the fire and brilliance. The ideal hearts and arrows cushion will be a tremendous addition to our partnership with Forevermark around the world.” Crossworks already produces the ideal square diamond cut.  Forevermark's Center of My Universe campaign is anchored in the classic halo setting and builds a unique emotional focus, meaning and relevance from the idea that a woman, too, is the ''center'' of her family’s life, keeping the thousands of tiny elements that make up their world in motion. She is his everything – the center of his universe. Charles Stanley, the president of Forevermark U.S., said, “We are excited to expand our diamond offering exclusively to our Forevermark retailers with the ideal hearts and arrows cushion, Forevermark’s strengths lie in the expertise of our partners and the ideal hearts and arrows cushion will fill a growing need in the marketplace. The ability to offer exclusive products from our partners is a great asset to our retailers in a time when brand differentiation is vital to the future of the industry.”
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