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Online Video Ads Surge 63% in January
Feb 22, 2013 10:31 AM
By Ricci Dipshan
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RAPAPORT... Digital metrics firm comScore Inc. reported that the number of U.S. Internet users who watched video content fell 0.5 percent year on year in January to 180 million, while the number of videos viewed fell 10 percent year on year to 36.2 billion. The duration of the average online video was 5:42, with the average video advertisement length at 0:24. Nonetheless, the number of video advertisements in January surged 63 percent to 9.1 billion. The frequency of ads per viewer jumped to 57 from 43 one year ago.
As for video channels that hosted the most advertising video clips, longtime video leader Google held its spot at No.1, while BrightRoll Video Network was in second place. Third place went to Hulu followed by ADAP.TV, LiveRail.com, Specific Media, Auditude Inc. Tubemogul, CBS Interactive, and Tremor Video.
Google video properties, which include YouTube, maintained its dominance as the top video content provider in December by attracting 150 million unique viewers. Facebook was in second place, attracting 57 million viewers, followed by VEVO, NDN, Yahoo! Sites, Viacom, AOL, Microsoft Sites, Collective Video, and Turner Digital.
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Tags:
comScore, Ricci Dipshan
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