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Press Release: Fana launched a jewelry retailer co-op program developed to boost digital exposure for retailers who carry its bridal collection. The co-op program is the first of its kind to offer paid search and Facebook advertising that is strategically managed per retailer. Fruchtman Marketing developed the program.
“By using an integrated social media strategy of posts, custom content, promotions and targeted messaging, retailers who carry Fana bridal designs will be able to drive sales and see growth in their own local fan base,” said Vik Jain, the president of Fana.
Shane O’Neill, the director of digital and creative services at Fruchtman Marketing, said, “Current statistics indicate 91 percent of searches use Facebook to locate businesses online. The social marketing co-op program reaches potential customers for local retailers by offering quality Facebook content and drives engagement through targeted Facebook advertising.”
In addition, the program provides retailers with valuable data and quantifiable metrics. The paid search aspect of the program is designed to locate customers at all stages of the buying cycle, drive traffic to retailer websites, acquire new customers, increase brand awareness and provide retailers with a return on their investment. Retailers interested in participating in the Fana digital co-op program can contact the designer directly at 800.433.0012 or Fruchtman Marketing at 419.539.2770.
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