Advanced Search

De Beers Debuts 'For You, Forever' Service

Oct 29, 2013 1:07 PM   By Deena Taylor
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share
RAPAPORT... De Beers debuted "For You, Forever," a new in-store diamond engagement ring service to help clients have an individual diamond engagement ring crafted.

The in-store service was designed to guide consumers in choosing their desired ring setting and the diamond, based upon their individual preferences.

De Beers also developed an iPad in-store tool together with mobile solutions specialist Somo. The For You, Forever in-store tool allows customers to compare different styles of rings and diamonds. Clients can view each diamond individually through the eyes of an expert using the De Beers Iris, which expands the view to great detail  and replicates differing light conditions so clients can see how the diamond sparkles, even in low light conditions.

Using the iPad service, customers can also view a shortlist of their favorite styles, share designs with others and select a final product to be made.
Tags: De Beers Diamond Jewellers, Deena Taylor, diamond, diamond engagement ring, diamonds, engagement ring
Similar Articles
Birks 140Birks Sales, Profit Back on Track
Nov 23, 2021
Sales at Canada-based jewelry retailer Birks Group soared and the company returned to profitability in the first
NRF October 140US Retail Sales Jump as Holidays Start Early
Nov 17, 2021
US retail sales rose in October as consumers began holiday shopping earlier to avoid shortages amid supply-chain disruptions,
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2021 by Rapaport USA Inc. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are registered TradeMarks.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.