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RAPAPORT... Chow Tai Fook, Forevermark and Crossworks Manufacturing launched the ideal square-cut diamond under the “Magic Square” collection brand at Chow Tai Fook stores in Greater China. The Magic Square collection highlights the use of ideal square-cut diamonds, which are designed by Crossworks and being sold in platinum through the De Beers Forevermark brand.  Alan Chan, the group brand director of Chow Tai Fook, said, “The Magic Square brings a new dimension to the Chow Tai Fook diamond offering to the consumer in Greater China. We are thrilled to have one of the most exquisite diamond cuts in the world through this exclusive arrangement with Crossworks. The launch today continues our promise to bring the most exclusive diamonds to our trusted and valued consumer.” Bryan Piao, a senior trade marketing manager at Forevermark, added, “The Magic Square launch is a part of the philosophy of Forevermark to bring diamonds that are beautiful, rare and responsibly sourced to the consumer. We are excited that two of our Forevermark partners, Chow Tai Fook and Crossworks, have collaborated to bring these diamonds to the Greater China market.” Uri Ariel, the president of Crossworks, said, “The Magic Square took our company over three years to create and what you see today is the most brilliant square-cut diamond in the world. This diamond also exhibits the hearts and arrows pattern to show how perfect it is with eight hearts and eight arrows. It is our honor to have partnered with Chow Tai Fook and Forevermark to launch this diamond here today as it is our commitment to provide the world with the most beautiful diamonds.”
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