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Press Release: Kristall Production Corporation launched its new English version of the corporate website www.kristallsmolensk.com, with the focus on the international audience. The website was part of the company’s updated concept for international market positioning. The new website offers explicit information about the company, including its products – polished diamonds, the terms and conditions of making a purchase, points of sales, available client services, as well as the corporate philosophy of doing fair and transparent business. The site contains large amounts of photo -- and video materials, revealing the specific features of the manufacturing process and other aspects of the semicentennial history of our company. The conceptually new feature to be presented in the nearest future is the possibility of making online purchases of polished diamonds certified by major international gemological laboratories. This feature is being developed in accordance with the best trade practices and is primarily focused on a business-to-business (B2B) professional environment. About Kristall Kristall Production Corporation, the largest polished diamond manufacturer in Russia and in the whole of Europe, was established more than 50 years ago. It is the first and sole De Beers sightholder in the country. The company is the premier source of premium-class diamonds with access to the world's major rough producers. The company's high-skilled craftsmen produce perfectly cut traditional and fancy-cut top-quality polished diamonds. The mission of Kristall Production Corporation is to reveal the genuine beauty of a natural diamond, turning it into a polished stone of the ideal Russian Make, a symbol of perfection, love and prosperity.
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