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Press Release: Forevermark, the diamond brand from the De Beers Group of companies, has partnered with Precision Set to unveil PURE, an exclusive ideal-cut hearts and arrows collection for Forevermark, at JCK Las Vegas/Luxury Las Vegas. The collection is designed to complement Forevermark’s new Promise Campaign, also to be launched at JCK, which promotes classic, diamond-focused designs. “Forevermark’s goal is to continually strengthen our product offering. With the addition of Precision Set, we are thrilled to now have an exclusive collection featuring Forevermark ideal-cut hearts and arrows diamonds in diamond-focused designs to offer our jeweler partners,” said Charles Stanley, Forevermark's U.S. president. “Precision Set is known for their exceptional product quality and designs that truly enhance the beauty of Forevermark diamonds.” The PURE Collection features new Forevermark exclusive designs as well as Precision Set’s current best-selling jewelry. Each piece of jewelry in the collection includes an ideal-cut hearts and arrows Forevermark diamond and is available only to authorized Forevermark retailers. The PURE Collection offers a total of 37 styles covering engagement rings, wedding bands, line bracelets, classic studs and fashion jewelry. Buzz Jopling, the president of Precision Set, said, “We are pleased to be in partnership with Forevermark. Our goal at Precision Set has always been to build impeccably crafted jewelry in classic, coveted designs. Combining our elegant styles with the outstanding quality and integrity of Forevermark ideal cut diamonds will make the PURE Collection an exciting offer for our Forevermark customers.”
In Las Vegas, Forevermark is located in the Elite Enclave at Luxury, booth LUXEE9. Precision Set is located at Luxury, booth 1102, and in the Prestige Promenade of JCK, booth P04. Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our clients.
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