|
RAPAPORT... Diamond brand Forevermark will expand its presence at the Luxury by JCK show with a 5,300-square-foot salon to encourage Forevermark diamantaires, manufacturers and retailers to connect in one shared space. The company stated that the salon will provide an immersive brand experience, allowing partners to preview the breadth of the Forevermark diamond collection and learn about the latest brand programs, including marketing and public relations activities, exclusive product offerings, Diamond Asset Financial services, Forevermark brand environments, digital platforms and training. Forevermark's U.S. president, Charles Stanley, announced through a private invitation to all Forevermark partners, “We are thrilled to host all of our Forevermark diamantaires together under one roof, providing the Forevermark retailer with an invaluable, seamless brand experience, a crucial ‘one-stop shopping‘ opportunity for all Forevermark business needs.” Heather Ingraham, a diamond buyer at Borsheim’s Fine Jewelry, said, “As a member of the Forevermark leadership council, I am excited to see Forevermark debut this salon strategy at JCK. I appreciate the convenience and efficiency of shopping the full Forevermark offer out of the salon, through appointments booked for me.” Yancy Weinrich, the senior vice president of JCK Events, said, “We are excited to have industry leaders like Forevermark expanding their presence at LUXURY by JCK this year. They are consistently innovating to support their partners and bring value to our shows.”
The Forevermark salon will be located in Breakers Ballroom HG at the Mandalay Bay convention center in Las Vegas.
|