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RAPAPORT... Crossworks Manufacturing Ltd., a member of the HRA Group of Companies, and A. Link partnered to create a new Hearts & Arrows Ideal Cushion collection that will be available exclusively to Forevermark authorized retailers in the U.S. Crossworks Manufacturing launched the Hearts & Arrows Ideal Cushion collection as an exclusive offering through Forevermark in 2012. This new cut was developed to meet growing demand for the shape and to create brand differentiation for Forevermark jewelers through this exclusive deal with A. Link. Both companies will premiere Crossworks' Hearts & Arrow Ideal Cushion diamonds and A. Link’s Hearts & Arrow Ideal Cushion collection at the Forevermark forum taking place in Orlando, Florida from March 18 to 20. “The ideal cushion has been a tremendous success and in A. Link we have found a partner who can offer the added-value and exclusivity through its creative designs and style,” said Dylan Dix, the group executive of Crossworks Manufacturing. “Crossworks is known for its ability in producing hearts and arrows diamonds that maximize the fire and brilliance. This collaboration with A. Link provides an amazing opportunity for Forevermark jewelers to have a competitive advantage in the market. The A. Link Ideal Hearts & Arrows Cushion collection will be a tremendous addition to our partnership with Forevermark.” Charles Stanley, the Forevermark U.S. president, added, “We are excited to expand our diamond offering exclusively to our Forevermark retailers with the Hearts & Arrows Ideal Cushion collection, Forevermark’s strengths lie in the expertise of our partners and the Hearts & Arrows Ideal Cushion Collection will fill a growing need in the marketplace.”
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