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Céline Assimon
De Beers Unites Retail Brands Under One CEO
De Beers has appointed Céline Assimon as head of both De Beers Jewellers and De Beers Forevermark, furthering the company’s
News Jul 21, 2021 Rapaport News
Forevermark store Gaborone
Forevermark to Rebrand with De Beers Name
Forevermark will change its name to De Beers Forevermark, enabling the retail brand to capitalize on the miner’s reputation
News May 18, 2021 Joshua Freedman
Looking at polished diamond through loupe at Almod
De Beers Aims for Full Traceability by 2030
De Beers has pledged to provide the origin and impact of all its diamonds by 2030 as part of a plethora of sustainability
News Nov 30, 2020 Rapaport News
Interior establishing shot of Forevermark Store in
Forevermark to Make Greater Use of De Beers Name
De Beers will associate its corporate identity more closely with Forevermark, enabling the diamond-jewelry brand to benefit
News Nov 24, 2020 Rapaport News
De Beers rough at De Beers Jewellers
De Beers Reshuffles Branding, Corporate Units
De Beers has combined two of its London-based divisions into a new unit focused on consumer brands and social
News Nov 17, 2020 Rapaport News
Jonathan Kendall, De Beers
De Beers Exec Jonathan Kendall to Retire
Jonathan Kendall, a key executive in De Beers’ downstream activities, will retire at the end of the year following two
News Nov 15, 2020 Rapaport News
Forevermark ring 150
Forevermark Debuts in New Zealand
De Beers will launch its Forevermark diamond brand in New Zealand in partnership with local retailer Partridge Jewellers.Forevermark’s
News Aug 12, 2020 Rapaport News
De Beers Office in Botswana
De Beers Turns to Tech as Layoffs Loom
De Beers is no stranger to changing strategy. Throughout its 130-plus-year history, the company has often adjusted its approach,
Analysis Aug 03, 2020 Avi Krawitz
De Beers Sight Box
Challenges Persist as De Beers Sees Red
De Beers suffered heavy losses in the first half of the year due to Covid-19, and cautioned that substantial
News Jul 30, 2020 Rapaport News
Forevermark
Forevermark Optimistic About Market Recovery
Sales at Forevermark’s stores in China have recovered strongly since the peak of Covid-19, with customers returning quicker
News May 27, 2020 Rapaport News
Polished diamonds in hand
DPA to Rebrand, Abandon ‘Real Is Rare’
The Diamond Producers Association (DPA) has revealed plans for a radical overhaul that will see it change
News May 19, 2020 Joshua Freedman
Sally Morrison
Sally Morrison Returns to Natural Role at De Beers
De Beers has appointed Sally Morrison director of public relations for natural diamonds. The long-serving branding specialist
News May 18, 2020 Rapaport News
Forevermark
Forevermark Unveils First Interactive Shop in China
De Beers has launched an immersive concept store for its Forevermark jewelry brand in China. The boutique, the
News Jan 12, 2020 Rapaport News
Forevermark
Forevermark Opens First US Boutique
Forevermark has opened its first boutique in the US, in partnership with the owners of Padis Jewelry. “In
News Nov 10, 2019 Rapaport News
DPA
DPA Chief Lieberherr Steps Down
Jean-Marc Lieberherr has resigned as CEO of the Diamond Producers Association (DPA), an organization he has led since its
News Oct 15, 2019 Rapaport News
Matt Perosi
Diversity: A Business Opportunity
Having a workforce that is more diverse not only makes good business sense, it makes good economic sense.
News Oct 15, 2019 Deborah Yonick
IIJS
Trade War Sparks Opportunity for Indian Jewelers
India’s diamond and jewelry trade is hoping to take market share from Chinese suppliers after the US government
News Aug 13, 2019 Avi Krawitz
Forevermark
Forevermark Unveils New Bridal Campaign
Cue the sentimental music and emotive narration, Forevermark has launched a marketing campaign for its first
News Jul 11, 2019 Rapaport News
Was Vegas Worth the Gamble
Was Vegas Worth the Gamble?
As rain fell for about five minutes on the typically sunbaked Las Vegas strip on the opening day
News Jun 13, 2019 Avi Krawitz
Podcast
Podcast: Who’s Right – De Beers or the GIA?
Provenance and lab-grown diamonds have dominated the industry’s conversation for some time, but developments in 2019
News May 02, 2019 Rapaport News
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