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RetailRap March 140
How to Market Across Generations
Many jewelers rely on “tried and true” methods of advertising, blasting consumers with the ideal of a happy couple:
News Mar 08, 2021 Leah Meirovich
Todd Reed colored rough diamond rings from NDC hol
Diamonds in Demand Among Millennials, Gen Z
Diamond jewelry is the most desired tangible luxury product among consumers under the age of 40, second
News Jan 19, 2021 Rapaport News
De Beers couple
Millennials and Gen Z Dominate Diamond Demand
The surge in the size of the millennial and Generation Z age groups has created key opportunities for
News Sep 13, 2018 Rapaport News
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Sustainable Change

Over the last 15 years, the Responsible Jewellery Council (RJC)

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