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RAPAPORT... Diamond brand Hearts On Fire created and launched its new social media platform “Perfect Moments” at shareperfectmoments.com, which is essentially an effort to build a social storytelling community where people can share experiences in an environment focused solely on positive happenings in their lives. 
Users share their special (or perfect) moment on a global map, pinpointing its location with an image and short description of the event. They can also search by keyword or location to explore moments in specific areas and get ideas for events such as marriage proposals, date nights, graduation, celebrations and vacations.
“The Hearts On Fire DNA has always been about helping our customers celebrate life’s perfect moments,” said Caryl Capeci, the vice president of marketing at Hearts On Fire. “By giving everyone a digital platform to document and share their best experiences with friends and family, we are simply helping them to embrace these moments in a timeless, enjoyable manner.”
Perfect Moments features a global map, highlights of some special moments in history and user-generated special events. Visitors may search by year/date or search for moments by category type such as date nights, vacations, parties, engagements and weddings. The website integrates with Facebook, Twitter, Instagram and Pinterest, giving the ability to create a profile and connect with Facebook friends, scrapbook personal moments, comment on moments and more.
Hearts On Fire also created a Perfect Moments iPhone app that allows users to capture and upload moments “on the go” with seamless integration and simple steps.
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