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U.S. Online Spending +17% to $2B on Cyber Monday
Dec 3, 2014 8:03 AM
By Jeff Miller
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RAPAPORT...
Cyber Monday, the online equivalent of Black Friday, experienced retail sales growth of 17 percent year on year to $2.038 billion, according to digital metrics firm comScore Inc. The total represented the heaviest online spending day to date and helped to push online Christmas-season retail sales total for the first 31 days of the holiday period up 16 percent to $26.7 billion, comScore stated.
Online retail sales for the Thanksgiving Day through Cyber Monday period rose 24 percent year on year to $6.564 billion.
“With more than $2 billion in online buying on Cyber Monday to cap an exceptionally strong five-day period since Thanksgiving, the online holiday shopping season is clearly going very well at the moment and is currently running ahead of forecast,” said comScore's chairman emeritus, Gian Fulgoni.
He also surmised that given stronger online sales, so far this season, there may not be as much weakness in consumer spending as sagging brick-and-mortar sales suggest. Instead, Fulgoni stated that there is an accelerating shift to online buying as mobile phones spur increased showrooming activity. "The data we’re seeing suggest it may be more a change in shopping behavior than a lack of consumer demand,” he said.
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Tags:
christmas, comScore, ecommerce, Jeff Miller, Online, sales
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