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David Yurman Scores at the Top for Digital Channels

Jan 6, 2015 4:15 PM   By David Yurman
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Press Release: Today, David Yurman, America’s premier jewelry and timepiece designer, announces it was ranked No. 1 under the watches and jewelry category for its 2014 digital approach by L2, a member-based business intelligence (BI) firm focused on digital competence of consumer brands. The sixth annual study, which is a globally recognized benchmark for digital performance, focuses on integrations with a specific emphasis on a brand’s website, digital marketing, social media and mobile experience.

With the relaunch of its website, David Yurman embraced the power of mobile through a responsive site that optimizes the experience for mobile and tablet users.  The site combines extensive product imagery and details, complimentary two-day shipping and complimentary returns, and a personal shopper feature that offers highly customized service. The Enduring Style campaign, marking the brand’s 10th anniversary of its collaboration with Kate Moss, provided opportunity for social programming and display advertising on various platforms, driving customers directly to an extended, shoppable campaign.

“We were thrilled to hear about the results of the L2 report. It acknowledges the effort we make to create best-in-class digital and social platforms for David Yurman,” said Carol Pennelli, the chief commercial officer for David Yurman. “It’s more than just winning an award — our digital aptitude has allowed us to give our customers the best shopping experience and has resulted in real growth for our business.”

The brands studied by L2 were scored based on the integration of content (videos, tutorials, look books, guided selling tools, user-generated content and blogs) and ecommerce. Scores were based on how seamlessly content is incorporated into the consumer shopping journey; each content asset was evaluated for its availability across the purchase path – homepage, grid page and product detail page – and its ability to provide a clear path to purchase to the consumer.

About David Yurman Inc.
David Yurman was founded in New York in 1980 and quickly became known as America’s leading fine jewelry and luxury timepiece designer for men, women, and children. The signature gold and silver designs; diamond, pearl, and gemstone jewelry; and Swiss-crafted timepieces are renowned for capturing the essence of relaxed American luxury. David Yurman collections are available at 32 retail locations throughout the U.S., Canada, France and China, and at authorized fine jewelry and timepiece retailers worldwide.

For more information about David Yurman, visit

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About L2
L2 is a member-based business intelligence firm focused on digital competence of consumer brands. L2 provides member brands with actionable, data-driven insights on their digital performance. The L2 Digital IQ Index® is the globally recognized benchmark for digital performance. Analyzing more than 850 data points across website and ecommerce, digital marketing, social media and mobile and tablets – L2 quantitatively diagnoses brands’ digital strengths and weaknesses and rank peer-to-peer performance. For more information, please visit:

Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our clients.


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Tags: branding, david yurman, ecommerce, omnichannel, technology
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