|
Royal Asscher developed a new global advertisement campaign, featuring supermodel, actress and philanthropist Nicola Breytenbach as the face of the brand ahead of the JCK show in Las Vegas. The campaign was shot by Anthony Friend and will appear in worldwide advertisements.  The advertisement campaign reflects the combination of the contemporary beauty of Breytenbach with the heritage of the iconic Royal Asscher company. The new patented Royal Asscher Brilliant Cut and the Royal Asscher Seventy Four collection® are featured in the campaign, next to the Stars and other fine jewelry collections. An online video commercial and “the making of” video will be released as well. The campaign was shot with Breytenbach and her two daughters to invoke emotion and a spectacular image, according to the brand. Lita Asscher, a sixth-generation Asscher and the president of Royal Asscher of America, said, “At Royal Asscher, we believe that Nicola reflects the perfect image of our clientele: the new modern princess. Working closely together for the Diamond Empowerment Fund, an international non-profit organization supporting education initiatives in diamond-producing countries, I have long admired her energy and passion for philanthropy." The entire campaign was shot by Friend, who was born and raised South Africa and is now residing in New York. His work encompasses magazine covers, advertising campaigns and editorials with leading fashion magazines, such as Harper’s Bazaar, Cosmopolitan, Marie Claire and Elle. With this campaign, Royal Asscher's goal is to inspire all women in the world to know that one day "she will also be a modern princess," the company stated.
|