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Rio Tinto Launches Chain of Custody Program
Aug 2, 2016 7:27 AM
By Rapaport News
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RAPAPORT... Rio Tinto announced
a scheme to track diamonds from its Argyle mine through the supply chain in
response to growing consumer and trade interest in diamond provenance.
The miner will
enforce its chain of custody initiative using a trademark and a suite of
marketing materials, including a Certificate of Authenticity, to which
authorized suppliers and retailers will have access. The certificate will
accompany accredited jewelry throughout the supply chain, the company explained.
The
‘Australian Diamonds’ program was launched in China where Rio Tinto has
partnered with jeweler Chow Tai Fook to promote fashion jewelry through its supply
of diamonds from Argyle in Western Australia. The miner explained Chinese consumers are increasingly
looking for authenticity in their products, which is captured in diamonds from
Australia.
“Increasingly,
the value of a diamond is tied to where and how the diamond was mined, how it
was cut and polished and the process of bringing it to sale,” said Bruno Sane, the
general manager of marketing for Rio Tinto Diamonds. “This is a very reasonable
expectation that is steadily reshaping the diamond industry for the better.”
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Tags:
Argyle mine, Australia, Australian Diamonds, Certificate of Authenticity, Chain of custody, China, Chow Tai Fook, Jewelry, provenance, Rapaport News, Rio Tinto, Rio Tinto Diamonds, supply chain
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