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Chow Tai Fook Unveils ‘4Ts’ Diamond Standard
Aug 15, 2016 10:31 AM
By Rapaport News
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RAPAPORT... Chow Tai Fook launched a ‘4Ts’
campaign that enables customers to track the journey of a diamond from its
source as the Hong Kong-based jeweler bids to strengthen its brand.
The ‘Ts’ stand for “traceable,
transparent, truthful and thoughtful,” a spokesperson said and added the company is pitching them as a new industry
standard.
Chow Tai Fook has also developed patented technology that enables it to inscribe a unique
serial number – the ‘T mark’ – to each diamond. The T Mark, which helps in
tracking diamonds, will be applied to most of the company’s stones starting from
0.15 carats, SI clarity and K color.
“Our patented technology enables us ‘To
Tell The Truth’ through our mark on the diamond,” the spokesperson said. |
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Tags:
4Ts, Chow Tai Fook, Diamond tracking, Hong Kong, marketing, Rapaport News, T mark’
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