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MJSA Raises the Bar for Bespoke Jewelry
Jan 10, 2017 9:23 AM
By Rapaport News
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RAPAPORT... Manufacturing Jewelers & Suppliers of America (MJSA) has
launched a drive to improve the consumer experience when buying custom-made
jewelry.
MJSA has set up the Council of Custom Jewelers as part of the
program to advance the art of custom-jewelry design and consumers’ appreciation
of it, the trade organization said.
“Almost every jewelry store in my city claims to do custom
jewelry now, but the experience and outcome can vary widely,” said Cincinnati,
Ohio-based Lee Krombholz, the owner of Krombholz Jewelers and Just Like You
Designs. Krombholz will chair the Council of Custom Jewelers. “Many simply take
orders, while others who try to develop a design don't have the expertise to
create well-crafted jewelry.”
MJSA said it will establish a basic definition of customer
jewelry and promote a system for classifying the custom-designed projects into
three disparate groups.
“By creating and publicizing standardized levels, custom
jewelers can better stand apart from ‘order takers’ and create a better
understanding among consumers of true custom design,” Krombholz (pictured) added.
MJSA plans to set up a consumer-facing website about custom
jewelry by the end of 2017.
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Tags:
bespoke jewelry, Council of Custom Jewelers, custom-made jewelry, design, Jewelry, Just Like You Designs, Krombholz Jewelers, Lee Krombholz, Manufacturing Jewelers & Suppliers of America, MJSA, of custom-jewelry design, Rapaport News
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