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Japan Jeweler Debuts Ginza Store and Brand

Oct 15, 2018 9:38 AM   By Rapaport News
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The Uchihara Group will open a store in Ginza, Japan, and launch a new brand of jewelry at more affordable prices than its signature SA Birth collection.

The new line — SA Birth Ginza — is a reinvented version of the original brand, which is sourced from southern African countries, including Botswana, South Africa and Lesotho, the company said Monday.

Uchihara will launch the label when it opens its store in Japan’s most sought-after shopping destination for Asian tourists, it added.

The three-floor location will focus on the concept of the universe, and will feature a bridal collection as well as high-end diamond and jewelry collections that are more design-oriented, fashionable and affordable, Uchihara noted.

The Ginza store is located next to Royal Asscher’s Ginza shop, which Uchihara opened in partnership with the jeweler last year.

Image: Uchihara’s SA Birth Ginza store, Japan. (Uchihara Group)
Tags: ginza, Rapaport News, royal asscher, SA Birth, SA Birth Ginza, uchihara group
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