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Press Release: The IGT Jewelry Shopping Mall (www.igtny.com), a collection of over 40 of the most prominent and prestigious jewelry boutiques, will host a New Year's party on December 11, between 4 p.m. and 8 p.m., at the center of the Diamond District. The reception will be held at the 16,000-square-foot IGT Jewelry Shopping Mall, located on the first three floors of Extell Development Co.'s International Gem Tower on 44 West 47th Street between Fifth and Sixth avenues. "Our marquee event will usher in a new year of elegance for Manhattan's fabled Diamond District, introducing a sleek new jewelry buying destination that is a fusion of New York neighborhood aesthetics with its unique glamor. This is a precedent, not only in New York, but even on a global scale; for this reason, we believe your attendance offers you an unparalleled experience," said Mehmet Gulay, the CEO of the IGT Jewelry Shopping Mall. Jewelry and watches on display will be worn by the fashion design house SARAR's models. "We will start the fashion show around 6 p.m.," said SARAR's CEO, Tunch Hepguler. "We are very happy with this collaboration where diamonds meet fashion. Our brand is renowned as one of Europe's biggest tailored men's clothing manufacturers and expands with a recent store opening in Chicago, in addition to New York, Beverly Hills, Washington DC." During this reception, the IGT Jewelry Shopping Mall, the world's largest shopping district for diamonds of all shapes and sizes as well as fine jewelry collaborates with Flowerbox Wall Gardens, the international creator of indoor vertical gardens. The company's CEO, Serkan Yapicilar, said, "This is an ideal match. Our mission is to bring the beauty of the nature back to people who don't experience it as much as our ancestors did. The IGT Jewelry Shopping Mall provides beauty and glamor at the Diamond District. Can you think of a better place for both of us to shine and exhibit?" New York's Diamond District's first class diamond shopping mall, owned by Gulaylar Group, offers the highest level of services and amenities. More than 90 percent of diamonds that enter the U.S., the world's largest consumer market for the gems, go through the district. On December 11, the fashion show will start at 6:30 p.m. Models will wear the nightgowns and the exquisite jewelry provided by IGT's jewelers. Live music will start at 7 p.m., followed by authentic drinks and hors d'oeuvres from gourmet brands. The Wall Gardens Step & Repeat by Flowerbox will be available throughout the evening in the "Green Corner." The other sponsors are Rhapsody Magazine, Mastiha Shop NY, Ocoo, the natural beauty drink provided by LSW, and DJ Ben Talmi. IGT Jewelry Shopping Mall is a U.S brand that is defying new boundaries for the Jewelry market in the U.S. As the pioneer of the Diamond District, we look forward to beginning this new chapter in the neighborhood's historic commerce as we kick off the New Year, together. www.igtny.com Facebook: https://www.facebook.com/igtshoppingmall Twitter: IGT Shopping Mall (@IGTShoppingMall) | Twitter About Gulaylar: The Gulaylar Group, founded in 1926, is the only Turkish gold and diamond wholesaler in the U.S., where it has operated since 1998. The jewelry division, the company's largest, includes wholesale stores as well as retail chains and handles $680 million in gold and diamond imports annually. Gulaylar has also expanded into tourism, with the ultra-luxury, five-star Elegance Hotels International brand, and property development, with commercial sites such as shopping malls and logistic warehouses. Gulaylar's new jewelry shopping mall will be a key feature of the Diamond District's most prestigious address, the International Gem Tower.
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