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Holiday-Season Mobile Sales +59%: comScore
Jan 12, 2016 3:06 AM
By Rapaport News
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RAPAPORT... Mobile commerce in the U.S. soared 59 percent year on year
to $12.65 billion in November and December, according to the latest holiday-season
estimates from comScore.
The preliminary figure – sales
from smartphones and tablets – accounts for 18 percent of total digital
commerce compared with 13 percent last year, according to a statement January 8.
The company had earlier forecast a 50-
to 60-percent surge in mobile commerce revenues during the same period.
Total digital spend is projected to have risen 13 percent to
$69.08 billion, while final data showed online sales from desktop computers
increased 6 percent to $56.43 billion.
Cyber Monday
sales from desktops advanced 12 percent to $2.28 billion, making it the
heaviest desktop spending day of the year for the sixth consecutive year. The
figure broke the $2 billion-mark for a second year, the statement said.
“If there is an underlying takeaway from this holiday season,
I think it will be remembered as the one where ‘mobile ate brick-and-mortar,’”
said Gian Fulgoni, comScore’s chairman emeritus. “Mobile became an essential
shopping channel, nearly doubling desktop in total retail traffic, while seeing
growth rates approaching 60 percent year over year at the same time that
offline retail experienced softness throughout the season.”
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Tags:
data, desktop sales, Digital sales, holiday sales, mobile sales, online sales, Rapaport News, retail, u.s.
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