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Watches of Switzerland Hires New Marketing VP
Dec 8, 2019 7:01 AM
By Rapaport News
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RAPAPORT... Watches of
Switzerland has appointed Katie Reed vice president of marketing for the US. She will be responsible for all North American communications for the brand, as well as its
Mayors subsidiary.
Reed was previously
vice president of marketing and revenue at Surface Media, as well as publisher
of its Watch Journal magazine. She was recognized by The Wall Street Journal in
2014 as a “Woman of Note” for her role in building some of the world’s premier
luxury brands, Watches of Switzerland said recently.
“We are thrilled to
have Katie join our team during a time of such exponential growth for Watches
of Switzerland in the US,” said David Hurley, executive vice president for Watches of Switzerland Group USA. “Her expertise in luxury goods and deep connection
in the watch industry will prove to be invaluable to our continued success in
the North American market.”
In her new position,
Reed succeeds David Kellie, who left to take on the role of CEO at the Diamond
Producers Association. She will report to Hurley.
Image: Katie Reed. (Watches of Switzerland)
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Tags:
David Hurley, David Kellie, Diamond Producers Association, Dpa, Katie Reed, mayors, Rapaport News, Watches of Switzerland
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