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Signet Expands Lab-Grown Diamond Offering
Dec 16, 2019 10:02 AM
By Rapaport News
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RAPAPORT... Signet Jewelers is now offering jewelry featuring synthetic diamonds and gemstones at all of its major US banners, after a
successful pilot in limited locations.
“Lab-created diamonds are available in both fashion and bridal
jewelry at James Allen, Kay, Zales, and Jared stores, as well as their e-commerce
sites,” David Bouffard, Signet’s vice president of corporate affairs, confirmed
to Rapaport News on Monday.
Kay’s Modern Creation line features earrings, bracelets, necklaces
and rings priced from $450 to $5,025. The site clearly illustrates the
differences between lab-grown and natural stones, including the time it takes
for a diamond to be created, the price difference at purchase, and the
uncertainty of long-term value for synthetic stones. Significantly, the company
also notes natural-diamond jewelry is eligible for trade-in, while lab-grown
pieces are not.
Jared is selling loose lab-grown diamonds and ring settings as part of
its Chosen collection. Those items are available separately, rather than as a complete piece
of jewelry.
Signet offers a variety of synthetic pieces at its lower-end Zales banner. Prices range from $615 for a necklace comprising 0.50 carats of
melee stones to $7,000 for an engagement ring set with three G-color, SI2-clarity
stones weighing a combined 3 carats. A similar style natural-diamond ring with
three H-color, SI2-clarity stones totaling nearly 2.50 carats is selling on the
Zales website for more than $15,000, reduced from its regular price of just
under $22,000.
Image: A Zales store in Michigan. (Magnus Manske)
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Tags:
Chosen, david bouffard, James Allen, Jared, kay, lab-grown diamond, Modern Creation, Rapaport News, Signet, Signet Jewelers, zales
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