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Tiffany Scoops Ex-Vogue Creative Director to Steer Ad Campaign
May 3, 2016 3:38 AM
By Rapaport News
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RAPAPORT... Tiffany & Co. unveiled a collaboration with the former model
and creative director of American Vogue magazine, Grace Coddington.
The company, which announced its move through a cartoon
animation on its social media pages, appointed
Coddington as its creative partner and “style visionary.”
Coddigton will direct her first brand advertising campaign,
Tiffany’s “Legendary Style” fall campaign, which will feature several
“iconic” collections.
“We set out to find the best creative talents both behind
and in front of the camera, to present our iconic collections,” said Caroline
Naggiar, the chief brand officer of Tiffany. “Who better than Grace Coddington,
a style legend in her own right, to serve as our creative partner?”
American Vogue told Business of Fashion magazine in
January that Coddington would leave the role of creative director and take on
the position of creative director at large, in addition to working on outside
projects.
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Tags:
advertising, American Vogue, Grace Coddington, marketing, Rapaport News, social media, Tiffany, Tiffany & CO.
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