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Pippa Middleton Ring Spurs Asscher Cut Craze
Jul 24, 2016 9:48 AM
By Rapaport News
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RAPAPORT... Asscher-cut diamonds have soared in popularity since Pippa
Middleton received an engagement ring with the fancy shape, according to 77
Diamonds.
Middleton, the Duchess of Cambridge’s younger sister (pictured), got
engaged to hedge fund manager James Matthews over the weekend. Matthews
proposed with a diamond thought to weigh about 4 carats.
“We've seen an increase in online sales enquiries of Asscher
cut diamonds of 36 percent,” said David Allen, creative director of 77 Diamonds.
“Within 24 hours of Pippa's engagement we had eight meetings booked into our
Mayfair showroom with customers requesting to see Asscher cut diamonds for
their engagement ring.”
Middleton’s ring was inspired by the art deco style of the 1920s
and 30s. The style has been in resurgence since the
2013 film The Great Gatsby, for which Tiffany created a jewelry collection,
Allen added.
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Tags:
asscher, asscher cut, diamond engagement rings, engagement rings, fancy shapes, Pippa Middleton, Rapaport News
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