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Saks Names Incandela as its New Chief Marketing Officer

Sep 14, 2011 1:38 PM   By Jeff Miller
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RAPAPORT... Saks Incorporated appointed Denise Incandela, the president of Saks Direct and the executive vice president of Saks Fifth Avenue,  as its new chief marketing officer. This newly created role will tap her  experience in maximizing and capitalizing upon customer insights, data analytics and digital marketing, according to Saks' chairman,  Steve Sadove.

"Denise is a proven leader, a strategic thinker, and a great executor who has led the development and extraordinary growth of Saks Direct," he stated.

Incandela joined Saks Fifth Avenue in 1999 to spearhead the development of Saks Direct. She held the post of senior vice president of business development and Saks Direct between 2002 and 2007 at which time she was promoted to president of Saks Direct and group senior vice president of Saks Fifth Avenue. Incandela was promoted to president of Saks Direct  in 2010.

Prior to joining Saks, she was a consultant at McKinsey & Company, where she was retail practice leader and served Saks Fifth Avenue as a client.  Incandela will continue to report to Sadove.

Tags: appointment, executive, Jeff Miller, saks
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