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Press Release: On Monday, September 10, the Silver Promotion Service (SPS) met with the students and faculty who will be participating in a fall quarter project at Savannah College of Art and Design (SCAD). The SCAD student/faculty team will identify brand perception opportunities to contribute to SPS’s Savor Silver marketing communications program. This sponsored, for credit project, entitled ''The Business Case for Silver,'' will also give students the opportunity to learn about multiple aspects of the jewelry industry.
John Calnon will act as SPS project director. Commenting on the announcement, Michael Barlerin, SPS's director, said, “It was an exciting moment to meet with the group of exceptionally bright students and the two very talented SCAD professors, one from business and the other from design management, who will teach the course. I am also obviously very gratified that my long time friend and former associate, John Calnon, has agreed to lend his talent in the capacity of project director. The industry knowledge and experience John provides will be an invaluable asset.” Eli W. Hale, associate director of the SCAD collaborative learning center went on to add, “We are pleased to be able to add the Silver Institute | Silver Promotion Service to SCAD’s list of recent project partners which includes organizations such as JCPenney, Swarovski, Benetton, Microsoft, and the Italian Trade Commission. The SCAD center connects cutting-edge external partners with students in sponsored projects that require collaboration across disciplines – disciplines that may not traditionally work together in the industry – to solve business and design challenges. The SPS SCAD project is a perfect example of that philosophy.” The SPS was introduced in 2008 by the Silver Institute. The objective of the SPS is to develop and implement programs designed to enhance the image of and stimulate demand for silver jewelry in major international markets. For more information on the SPS please visit www.savorsilver.com. The Savannah College of Art and Design is a private, nonprofit, accredited institution conferring bachelor’s and master’s degrees to prepare talented students for professional careers. The diverse student body of approximately 10,500 comes from all 50 states, three U.S. territories and nearly 100 countries worldwide. The education and career preparation of each student are nurtured and cultivated by a faculty of more than 700 professors with extraordinary academic credentials and valuable professional experience. Campuses are located in Savannah and Atlanta, Georgia, Lacoste, France and Hong Kong, China.
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