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RAPAPORT... Charles & Colvard Ltd. and its vendor Serenity Technologies Inc. agreed to terminate their contract for a whitening process on gemstones but Serenity will continue as non-exclusive provider for fancy color treatments. Charles & Colvard has replaced that process with an exclusive innovation in moissanite production, using a technological advancement developed by Cree Inc., in which the organic growth of silicon carbide crystals results in improved natural whiteness. Charles & Colvard stated that there is no treatment, enhancement or other whitening process required in order to produce this gemstone that will be sold under its trademark, Forever Brilliant®.
“Innovation remains a driving force for Charles & Colvard’s long-term strategy. We continue to introduce new, exciting and innovative products like our improved premier brand of Charles & Colvard Created Moissanite®, Forever Brilliant, gemstones with optical properties that are remarkably whiter and brighter than ever before,” said Randy N. McCullough, the CEO of Charles & Colvard. “The results are amazing and I’m sure consumers will be astonished at this recent improvement of our Forever Brilliant moissanite gemstone in 2013. The refraction and scintillation are off the charts, providing a brilliance that surpasses anything we’ve seen before in our moissanite gemstones.”
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