Advanced Search

Silver Jewelry Sales Maintain Strong Margins, Growth Says SPS

Mar 18, 2014 12:17 PM   By Jeff Miller
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share

RAPAPORT... Nearly three-quarters of U.S. jewelry retailers reported an increase in silver jewelry sales in 2013, according to an annual survey conducted by the Silver Promotion Service (SPS).

Highlights from the survey revealed that as a percentage of  overall jewelry sales, silver jewelry sales were 33 percent of unit volume and 29 percent of  dollar total on average. Retail stores reported an annual increase of 17 percent in silver jewelry sales, according to SPS.

Silver jewelry also maintained strong margins during the all-important Christmas season at 36 percent.  SPS cited margins of 28 percent for diamond jewelry, 17 percent for bridal jewelry, 13 percent for gold jewelry and only 6 percent for platinum jewelry.

Michael Barlerin, SPS's director, said,  “While we already had anecdotal information from our program participants that 2013 had been an exceptional year for them, it was gratifying to see the quantifiable results from the survey. Additionally, the five consecutive year-over-year results are perhaps the most compelling I have ever seen.”

SPS also determined that 92 percent of retailers remain optimistic for the current silver jewelry boom will continue for the next several years.

Read the full report.

Tags: Jeff Miller, sales, silver jewelry, Silver Promotion Service, survey
Similar Articles
Rapaport TradeWire January 13, 2022
Jan 13, 2022
Industry Retail Mining General January 13, 2022 RAPAPORT MARKET COMMENT Dealers returning from vacation
Rapaport TradeWire December 16, 2021
Dec 16, 2021
Retail Industry Mining General December 16, 2021 RAPAPORT MARKET COMMENT Diamond trade enjoying best
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2022 by Rapaport USA Inc. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are registered TradeMarks.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.